BUYER DRIVERS
If you’re done guessing what your buyer wants—and ready to actually connect—RAISE gives you tools to understand what drives decisions and how to respond with purpose.
Sell Smarter. Align Faster. Close Better.
Because the best sellers don’t push—they perceive.
Most teams double down when deals stall. The best ones pause—and ask a better question: What’s actually driving this buyer?
RAISE is a human-first sales system that helps you spot the emotional and logical signals behind every decision—so you can stop guessing, start aligning, and move real deals forward.
Ditch the scripts. Sell like a human.
If you're tired of saying “just checking in” and ready to sell in a way that actually connects—this is your space.
RAISE helps you tune into what actually moves people:
Recognition. Attention. Incentives. Support. Experiences.
Five drivers. One human-first lens.
Why This Matters
Modern buyers don’t want another pitch. They want relevance. Only 17% of the buying journey involves a sales rep—and when buyers do engage, they’re not looking for pressure. They’re looking for presence.
RAISE helps you deliver that presence—intentionally.
What RAISE Stands For
RAISE = 5 Buyer Drivers That Actually Matter
Recognition – Make your buyer feel seen
Attention – Show up with real presence
Incentives – Offer value that resonates
Support – Help before they have to ask
Experiences – Create moments that stick
These aren't buzzwords. They’re decision-making DNA.
Once you learn to read them, you’ll stop chasing deals—and start creating alignment.
Ready to RAISE Your Awareness
Get this First Chapter Free - Understand the psychology behind buying decisions
2-Min Buyer Driver Checkup – Quickly identify what’s really driving your prospects
Buyer Drivers Alignment Check Up.pdf
Take the Mirror Quiz – Find your default selling style—and how it may be helping (or hurting) your deals
Whether you’re a rep, founder, or coach—RAISE helps you sell with more insight, more intention, and way more human connection.
This Isn’t a Funnel. It’s a Fresh Start.
No fluff. No fake urgency. Just the tools to start showing up differently—today.