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A Better Way to Sell

BUYER DRIVERS - A RAISE™ Framework for Selling

For salespeople, founders, and service professionals who know when conversations stall, there's something deeper at play. This isn’t another typical “scripts and templates” book. It’s a human-first framework for understanding what buyers truly care about—and how to meet them there with clarity, empathy, and real purpose.

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More Than a Sales Book. A New Lens for Connection.

Part mindset shift, part workbook, and part therapy for anyone who talks to people for a living, RAISE helps you move beyond robotic outreach and into real trust-building—grounded in behavioral psychology, not just playbooks or hacks.

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The Goal: Not just to close more deals, but to open deeper, more lasting relationships.

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What You’ll Get Good At

• Spotting what buyers really care about (even when they don’t say it out loud)
• Matching your approach to their real motivations—not just their job titles
• Moving from follow-up to meaningful follow-through that builds trust
• Growing the relationship after the deal—not just closing it

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What You'll Take Away

• A better way to lead conversations—with clarity, confidence, and care
• The 5 drivers that shape every buying decision
• Tools to tell emotional vs. logical motivation apart
• Ways to flex your sales style (without losing your voice)
• Real-world examples of Recognition, Attention, Incentives, Support & Experiences

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Who It's For

If you've ever thought::

• “I nailed the pitch… but still lost the deal.”
• “Buyers say ROI matters—but something else is holding them back.”
• “I'm tired of chasing. I want to start connecting.”

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Then RAISE was built for you.

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Ready to go deeper?

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